The Importance of the Technopreneurship Spirit in the Creative Industry

The Chancellor of the Multimedia Nusantara (UMN) Campus Ninok Leksono explained that technopreneurship now plays a role in the creative industry. With the spirit of technopreneurship, a creative industry work can not only beautify its shape, but increase the quality of its production and timely delivery.

"Of course, to increase this entrepreneurial spirit, it needs to be supported and accompanied by technology," he said in recorded info, Wednesday (5/12/2019).

"The more players in the creative industry, the more exciting the competition, so the function of technology is getting more serious. However, technology alone is not sure to be efficient if it is not accompanied by the spirit of technopreneurship," he explained when giving a speech at the XVI UMN Graduation event at the Indonesia Convention Exhibition (ICE) BSD Tangerang.

According to Ninok, in the midst of increasingly limited traditional job opportunities and new opportunities in the increasingly digital era, UMN continues to strive to create the characteristics of graduates who have a technopreneurship spirit.

"Through curriculum renewal, evaluation procedures such as collaborative learning applications, plus the menu of entrepreneurship and motivation to become adaptive learners, UMN students want after graduation to have the provision to become technopreneurship," explained Ninok.

As a result, around 854 students were graduated at the UMN XVI Graduation Ceremony. A large number of them have worked and were self-employed before graduating.

On the same occasion, digital practitioner and founder of Indonesia's first tech-based company bubu.com Shinta W Dhanuwardoyo explained that now the opportunity for technopreneurship is huge. Therefore, some graduates do not be afraid to try.

“The opportunity for technopreneurship in the creative industry is huge. Not everyone has to be an entrepreneur. Try a new step to find a place that you think fits your identity and your spirit. Don't be afraid to fail, because success is a game statistic. If we don't try, we don't understand whether we will succeed or not,” said Shinta.

Shinta hopes that graduates have a dream and dare to complete it. “In the creative industry, there are not enough dreams. You have to have a dream and have the courage to fulfill it. Do it according to your spirit," he hoped.

So the information, the best graduate of the UMN XVI Graduation is handed over to the graduate of the UMN Computer Engineering study program (Prodi) William Darian. Not only does he have academic achievements by getting a GPA of 3.96, William actively participates in several jobs ranging from student organizations, competitions in China, to study visits to Germany.

William said that the laboratory facilities prepared by UMN to support lectures, several student organization work and study visit programs made his soft skills potential honed.

“Thank you UMN for the lecture facilities, some student work and the collaboration program with industry. A lot of inspiration, effort and gain were born in the UMN Embedded Systems laboratory. In addition, I and 13 students of the Faculty of Engineering and Informatics UMN received a DAAD grant for a study visit in Cologne Germany," he said.

"There, robotic automation is even more advanced, such as the description of industry 4.0. This experience has opened my eyes to what Indonesia, which is rich in resources, can do,” said William, who has worked as a Software Engineer for PT Dwi Jeli Indonesia (Perhatikan.com),” he said.

Apart from that, Claudia Suwardi graduated from UMN Communication Knowledge study program with the title of Intellect Oetama. During her studies, Claudia was really active in participating in several competitions overseas, from news presenting competitions, the 2018 Kyoto International Film and Art Festival in Japan, to the Eat & Travel Film Festival in South Korea.

According to him, by participating in the competition, he can train his competitive spirit according to one of Kompas Gramedia's (5C) corporate values, namely competitive.

“I often take part in competitions outside the university to better know my own abilities and train my competitive spirit. I would like to thank UMN for giving me the opportunity to do an internship with International Games Broadcast Services (the broadcaster host of the 2018 Asian Games Jakarta-Palembang) and play a direct role in the 2nd biggest sporting event in the world," concluded Claudia who is now work as Assistant Brand Manager of Lifebuoy Unilever Indonesia.

It was found that at UMN's XVI Graduation, the best 8 graduates were chosen as representatives of 8 study programs (prodi). They are William Darian from the Computer Engineering Study Program, Kennard Alcander Prayogo from the Informatics Study Program, Stephanie Eunike from the Communication Knowledge Study Program, Henny from the Management Study Program, Ovita Pattari Purnamadjaya from the Visual Communication Design Study Program, Denise Taslim from the Film Study Program, Gracella Pioleta from the Accounting Study Program, and Jason Kuanca. from the Info Scheme study program.

It is customary for UMN to carry regional topics in their graduation work. This occasion XVI Graduation with the topic of the traditions of the Maluku region. The stage layout and all the decorations of the work space are made in the nuances of the Maluku region. Not only that, UMN performed dances and songs from the Maluku region to enliven the regional nuances at UMN's XVI Graduation.